I recently met a PR expert who taught me how to do online publicity myself in a few simple steps.
Last year I had a royal failure in my business. I took a big gamble and invested heavily in Facebook Ads to grow my business. A Facebook ads agent took my money, a lot of it, to market my webinars internationally via Facebook ads. It was a huge investment for me and it was a total flop and a big heartbreak for me at the time.
I recoiled from this for a good year and went back to my more grassroots approach to growing my business.
PR is something that I’ve known I’ve needed for my business, but in no way have had the funds to employ a PR manager. I perceived PR as some sort of dark art, that only those in the know had access to and, boy, will you have to pay the entry fee to get their expertise.
And then Susie Moore appeared in my world.
She breaks down the seemingly impenetrable walls of PR and media, to provide great publicity for your business, by showing us that with article writing, blog posting, and interviews on podcasts or youtube, we can pretty much do this for FREE.
I soon found that PR wasn’t the dark art that it seemed to be.
I’ve been a self-proclaimed “terrible writer” since Adam was a boy, which is why my entire business has been built around video and YouTube. So the thought of getting down and writing stuff was pretty daunting to me.
In under ten days of taking Susie’s Course, Five Minutes to Famous, I had my first article published in Thrive Global – Ariana Huffington’s new online publication. And even better, I got a client from this article who ended up in my marketing funnel and purchased one of my online programs! All in under two weeks of taking Susie’s course and implementing the steps, she so simply outlines.
As Ariana Huffington says herself:
“Whatever your entry point is, take it!”
I’ve now been posting an article a week successfully, and I’m really enjoying it!
And I’m slowly finding my voice, my style, my way of writing. It’s imperfect, but hey, I wrote my first article about the Myth Of Perfection, so, I guess, I’m an expert in that!
What I Discovered
I found myself on a short little webinar by Susie Moore. During it, she turned something that I had previously thought was really complicated, really expensive, and really out of my reach, to be simple, inexpensive, and do-able!
Here’s a breakdown of what she’s taught me.
- Online Media sources are hungry for content
- They want to hear your view and voice on things
- You don’t have to be a writer to be great at this
- You don’t even need a website!
Susie Moore has run the gamut of every type of media, from TV to podcasts to numerous articles published across various media types, from Business insider, Cosmoplitan, and TV interviews to being a guest on podcasts. This is something she recommends by the way, don’t limit yourself to publications inside of your niche.
There are broadly two types of what Susie calls “guest posting” to online publications:-
1. Easy posting online publications: Immediate publishing!
You can pretty much get an account, write a short article and get it published the same day.
I’ve had a few articles already published in this category with a minimum of a day’s wait.
2. Pitch to online media outlets. Expect a longer wait.
This type is usually for bigger, better-known brand names like Marie Claire, Cosmopolitan, Forbes etc. With this type, you’ll have to write an email pitch to an editor and await their response. If they do get back to you positively, you’ll continue to work with the editor until the article is ready for publishing.
It can sometimes take weeks or months before the article will go live and get published, but it’s worth the wait if you get published in one of your favorite recognized online publications.
The mysterious thing about these articles is that, once they’re written they’re out there on the internet for time immemorial!
That first woman who read my article had, as it happened, been in my world for years, and there was something mysteriously inspiring, in her mind, about reading a written piece by me. Enough that it tipped the balance, and she decided to invest in one of my programs finally.
I highly recommend Susie Moore’s Five Minutes To Famous course for these reasons:-
- Her course is incredibly inexpensive for the value it will bring to your business.
- Susie is an industry leader on how to do this.
- She’s simplified and clarified how to do this.
- The Five Minutes To Famous Facebook group is really active, with lots of support from Susie and her team and other active members.
- No need for Facebook Ads to grow your business.
- Susie knows her stuff!
- She’s an all-round great gal!
My final words are these. PR/Media isn’t the dark art that I previously thought it was. With an expert like Susie breaking it down to it’s simplest components, you can’t lose.
This was unheard of 20 years ago! As publishing went online, the borders broke down for us, and some early birds, like Susie, broke the code for us small business owners to follow.
Five Minutes to Famous doesn’t come with a hefty 5+ figure price tag of most other PR courses out there. Yet it will get you the same results…if not better results, because you’ll actually start DOING instead of just planning or wishing.
And yes, there’s a short learning curve to do this, but once you’ve learned it, it’s FREE publicity for your business.
So, from a self-professed terrible writer, I’m writing this to encourage you to challenge yourself in a way that can be to be quite profound for your business and, indeed, if nothing else, build your own self-confidence.