Step #7 – Product
This step is all about your product or service and how to market and sell them!
So, what is it that you are offering your peeps? Is it your time as a practitioner or therapist? Is it a membership site that you fill with all sorts of great content? Is it a great workshop or retreat? Is it a product or a bunch of products? Is it a mixture of all of the above?
Now, we need to go back to the Purpose step to see who your peeps are and in which environment you most want to be with them. Remember when I asked the question “What is the juiciest environment in which you’d LOVE to work?” Simple, but super essential and powerful step.
If you can dream it, you can do it
~ Walt Disney
Once you’ve worked this out (Through knowing your Purpose and your People) then we have to talk about what you are going to do with them.
One key is to find out from them what they want to know about, what their main pain points are in their life and how they like to learn. Another key is what do YOU like to do. How do you most enjoy sharing your awesome gifts with your people? Simple enough.
What if I told you that you can do pretty much anything with them. Yep, do exactly what you want, in the way that you want, with the people that you want to work with!
Here are a few ways you can market to and find your people:
Speaking: One of my personal favorites. I LOVE speaking whether at a conference, a meetup or a small gig nearby. I just love having my ultimate peeps in a room and inspiring them that their life can be better and their problems can be solved with my formulas and systems.
Retreats/Workshops: This is probably my favorite way to teach and coach people. I love the intimacy, the intensity and the level of transformation that it brings. You can conduct 2 – 10 day workshops anywhere in the country and the world!
1:1 Sessions: I’ve done this for the last 17 years and I love the intimacy of private client sessions and how I can laser focus in one just one person at a time.
Membership Site: Great way to deliver content in pretty much any form you like. Videos, Audio, Pdfs, Manuals.
I have a dear friend and peer who teaches women about the feminine nature of money. She only likes to teach women in small groups of under twenty, and do it in the redwoods on retreat. Pretty specific huh? This is uniquely HER way of doing things. She feels at her best there and that she can give the most to them there.
I think we’re having fun. I think our customers really like our products. And we’re always trying to do better.
~ Steve Jobs
One last tip: People buy results. You need to be super clear on the results that you will provide them. Clear on the results in the way you write on your website and in your marketing materials and in the way you speak. Be clear and consistent. A great way to show your results in via a system or formula.
Essentially your “product” is an opportunity for a truly creative expression of who you are and how you love to do things.
In fact the more differentiated you are, the more you are tightly niched, the more successful you will be.
Don’t feel like you have to do it in a way that anybody has done in the past. This is your business; imitate if you want; innovate if you want. Remember this is the time of the personal brand and you are a truly unique personal brand!
This is the last step in the 7 Step Feminine Success Formula!
Here’s to your juicy feminine successful business!