The Leaning Tower of Pisa, wasn’t supposed to be leaning, but if it were straight it probably wouldn’t be such a popular tourist attraction.
I’m a recovering perfectionist, which is probably why I know a thing or two about this topic.
I mean, I love producing beautiful videos, creating awesome programs, leading my international sisterhood and, frankly, doing things really well. …and I’m critical of what I produce at every step single step of the process.
Whether it’s a new video, or a new program, a livestream or a blog post.
Here’s the deal
I let go, publish, and move forward.
Now, I’ve been fascinated by excellence my whole life.
As It Turns Out
Studies have shown that perfectionism is closely related to shame. it’s like we’re trying to hide something behind being perfect.
“Where there is perfectionism, there is always shame” says Brene Brown.
And perfectionism isn’t the same as healthy striving or a desire for excellence.
Did you know that The Way You Do One Thing Is The Way You Do Everything?
What do I mean by this? Well, let’s start by answering these questions honestly. In a typical day:
Do you rarely stop and take a pause?
Do you get stuck in man mode a lot?
Do fill in all of the gaps in your day?
How fast do you speak?
Do you make time to cook?
What is your self-care regimen?
I created this video to remind you that, as a woman, if you create no pause, out breath and space in your life and your business, then you leave no space for things to come toward you, to receive from life or allow others to give to you.
So ask yourself this
What is something that you do in your life that is a pattern that shows up in everything?
This week I’ve created a video on How To Create Your Perfect Client/Customer Avatar
Why? Frankly, because I didn’t do this until the last year, and what ended up happening was, because I didn’t have any clarity on who it was that I really wanted to work with and who I could really help and serve, that I ended up getting, well, anybody, and although most of my clients were great, I did sometimes end up with people who niggled about money, didn’t turn up to sessions or classes.
…you know the types.
Truthfully we can’t help everybody, but we can really help our perfect client avatar.
I’ve found that this step is often missed when people start a new business or even work in the corporate world.
Once you know exactly who your perfect client, customer or stakeholders are, then everything starts to come into focus and then you are able to direct your products, courses, events, sales and marketing directly to, what I call “Your Perfect Client Avatar”.
When I learned how to do this foundational step, I started to attract, honestly, the best people into my world. I totally love and adore my clients and I know that I’m now attracting the people who can benefit most from what I teach.
I created this video to show you actually how to do this! So click on the video below, grab a pen and paper and go create your perfect client right now! Trust me, you won’t regret that you took the time to do this.
Enjoy the video, and I’d love you to leave a comment below the video on YouTube. I’ll be checking and answering them for you.
This week I’ve created a video on a sensitive topic for me, that of marketing and sales and how we can do this in a more feminine way that feels like it is in integrity with our purpose, our body and our lives as women leaders and entrepreneurs.
In this video I will discuss the 2 core secrets that I use when I am doing sales with women that will make it feel waaaaaay better to them such that they will be a client for life, and hence it will feel way better to you!